Industry · Hospitality

A website that makes people want to book a table with you.

For restaurants, cafés, bars and bistros in Lucerne and Central Switzerland. With a menu you update yourself, opening hours that are always right and a direct path to booking a table.

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What guests look for on your website.

Guests usually check just before they visit, often on their phone while out and about. They're almost always looking for the same things: Are you open today? What's on the menu? How much is it? Can I book? Where exactly are you? If one of those answers is missing or out of date, they might go somewhere else.

Many restaurants upload their menu as a PDF. That's a pain to read on a phone, and every change means a new file. We build your menu as a proper web page. You change dishes, prices and daily specials directly in WordPress. The same page also opens from the QR code on the table.

Then there are photos that show what your place looks and tastes like. Real pictures of your dishes, rooms and terrace are far more tempting than stock photos. If you like, we can take care of the photography too, so your website, social media and printed menu all match.

Terms from the glossary

Responsive design CMS (content management system)Core Web Vitals

What it takes

What a restaurant website needs.

Your menu as a web page

Easy to read on a phone, quick to change, with allergen information and the daily special. No PDF to download.

Hours

Opening hours that are right

The same on your website and your Google Business Profile. Including public holidays, closures and seasonal hours.

Table

Reservations

Through your existing booking tool or a simple form. Plus your phone number, ready to tap.

QR code on the table

Takes guests straight to the current menu. As a sticker, a table stand or a cube we can make for you on the 3D printer.

Images

Photos that whet the appetite

Dishes, drinks, rooms and team. Pictures that show what it's really like at your place.

Directions

Location and directions

Google Maps, the nearest stop and parking options. For guests coming for the first time.

Related services

What we do for restaurants and cafés.

Service

One-pager

For cafés and bars, a one-pager with menu, opening hours, photos and reservations is often all you need.

Product photography

Pictures of your dishes and drinks for your website, menu and social media.

Flyers and posters

Printed menus, promo posters and flyers with the same look as your website.

Small batches and merchandise

QR code stands and table signs with your logo, printed in a small batch.

An example from the old town.

Take a small café in Lucerne's old town. The menu changes with the seasons, the lunch menu every day. With a new website, the team could enter the daily special themselves each morning, in a few minutes and from their phone. The same link would sit on a QR code on every table. That way, guests would always see the current menu, and the printed menus would need redoing less often. The homepage would show opening hours, location and reservations first, with photos of coffee, cake and the terrace below.

Questions

Questions from the hospitality industry.

Menu as a PDF or as a web page: which is better?

A web page. It's easier to read on a phone and quicker to change. You update dishes and prices directly, without a new file. You can still offer a PDF on top for printing.

How does a QR code menu work?

The QR code on the table leads to a page on your website. Guests scan it with their phone camera and see the menu. Because the page is online, the menu is always up to date, even when you change prices or dishes. The code itself stays the same.

Can I offer online reservations on my website?

Yes. If you already use a booking tool, we'll integrate it. Otherwise, a simple form that sends you an email is often enough. What matters is that the reservation button is easy to find on every page.

How do I keep my opening hours up to date on Google and my website?

Always change them in both places at the same time: on your website and in your free Google Business Profile. There you can also add special hours for public holidays and closures. With the Business or Premium maintenance package, we'll make the change on your website for you.

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