Packaging that makes sense on the shelf.
Folding cartons, pouches, shipping boxes and gift packaging. We design your packaging so that on the shelf and when it's unboxed, it's clear what's inside and who's behind it. And so the print shop can produce it without coming back with questions.
Packaging has more than one job.
Packaging protects the product, informs and helps it sell. In a shop, your box sits next to lots of others. Online, people only see it as a small picture. And unboxing is where someone decides whether to order again. Good packaging design thinks about all three moments.
We start with your product and where you sell it. A jar of honey in a farm shop needs something different from a cosmetics box in an online shop. Then we decide on format, material and printing together with you. Only after that do we design. That way the design fits the production, not the other way round.
Packaging is part of your brand. Colours, fonts and imagery come from your corporate design. If you don't have one yet, we can develop it with you. For bottles and jars, there's a separate page on bottles and labels.
What we design for your packaging.
Folding cartons
For cosmetics, tea, chocolate or tech. Designed on every side, not just the front.
Pouches and sachets
For coffee, nuts, powders or seeds. With room for the variety, net quantity and mandatory information.
Shipping boxes
Plain on the outside, a message on the inside. For online shops that want to be remembered when the box is opened.
Sets and gift boxes
Several products in one pack, for example for Christmas, corporate clients or events.
Die line and files
We work on the die line from the print shop or manufacturer and deliver files with bleed and separate layers for finishes.
Checking before printing
A proof print shows colour, material and folding. We test inserts or holders for the inside with our 3D printer.
When new packaging design pays off.
- A good fit if you're launching a new product and need packaging that suits your brand.
- A good fit if your packaging gets lost on the shelf or no longer matches the rest of your branding.
- A good fit if you're moving from markets or a farm shop into retail or an online shop.
- Probably not if a standard box with a logo sticker will do. You can often order those straight from a packaging supplier.
- Probably not for the technical development of materials and construction. That's the manufacturer's job; we design the look and coordinate with them.
What packaging design costs.
The work involved depends on the shape, the number of sides and the number of variants. A single box is quicker to design than a whole product line. You get a quote before we start.
- Packaging for one product
- Fixed quote after an initial call
- Additional variants or sizes
- depending on scope
- Revisions
- two rounds included
- Printing and production
- Quote from the print shop or manufacturer
How your packaging comes together.
- 01
Analysis
Product, target group, point of sale and the competition on the shelf. Plus format, material, print run and budget.
- 02
Concept
One or two directions on the real shape, as a mock-up or 3D view.
- 03
Detailing
All sides, copy, mandatory information and finishes. Two rounds of revisions are included.
- 04
Production
Print files on the die line, coordination with the print shop and, if you like, we organise the printing for you.
Questions about packaging design.
How much does packaging design cost in Switzerland?
It depends on the scope, the number of variants and the finishes. There are hardly any fixed market prices, because every pack is different. With us, you get a fixed quote for the design after the briefing. Printing and materials are charged separately.
What files does a packaging manufacturer need?
Usually a PDF in CMYK, built on the manufacturer's die line, with bleed and embedded fonts. Finishes such as varnish or foil go on their own layers. We follow the manufacturer's specifications.
Can I see a sample of the packaging before it's printed?
Yes. First we show you the packaging as a mock-up or 3D view. Before the full run, a proof or a sample from the print shop is worth it. That way you see the colour and material before the whole print run goes ahead.
How can packaging be made more sustainable?
Often by using less: less material, no unnecessary windows or inserts, one material instead of several so it's easier to separate. Which materials are possible is something to clarify with the manufacturer. We design so that the packaging looks good even when it's kept simple.
Do you also design packaging for online shops?
Yes. With shipping boxes, unboxing is what counts. The outside often stays plain, while printing, inserts or a card on the inside create the moment people like to photograph and share.
You might also like.
Bottles and labels
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More on bottles and labels Product design3D visualisation
A sketch, measurements or a CAD file become a 3D model. From that we render photorealistic images for your online shop, crowdfunding, presentations and social media. You can change colours, materials and variants without a new photo shoot.
More on 3D visualisation OverviewAll about product design
Bottles, labels, packaging and 3D renderings. Products that stand out on the shelf and in your online shop.
To the overviewRebranding: when is it worth it and what does it cost?
How to tell your branding no longer fits, when a refresh is enough and what costs to expect for a logo, a rebrand and a brand guide.
Read more Product design · 8 minHow is a bottle design with a label created?
From brief to shelf: how a bottle design comes together, which printing methods there are, what has to go on a food label and where 3D printing helps.
Read moreReady? Let's get started.
Tell us in a few sentences what you have in mind. We'll get back to you personally, and the initial consultation is free.
Free initial consultation · No obligation
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