Why templates do more for you than one-off graphics.

If you post regularly, you don't need a new design every time. A café in the old town announces its lunch menu, a gym in Emmen its new class, a floorball club its next home game. The content changes, the frame stays the same. That's exactly what we design templates for, ready for you to fill in yourself.

A good template set takes the colours, fonts and imagery from your corporate design and translates them into each platform's formats. That way, your website, flyers and feed all fit together. Anyone who opens your profile can tell straight away that everything comes from the same business.

What matters: the right formats and enough breathing room. Since 2025, Instagram has shown the profile grid in portrait rather than square. So we design posts in 4:5 and keep text and logo in the centre, so nothing gets cropped in the grid. We set up colours in RGB, not CMYK as for print, so they look strong on screen.

Terms from the glossary

Corporate design CMYK

What's included

What's in your template set.

Feed

Post templates

Templates for the types of post you use most: announcement, offer, team, event. Each with a fixed position for the headline and image.

Story

Story templates

In 9:16 portrait at 1080 x 1920 pixels. Designed so text doesn't disappear under the profile name or reply field.

Carousel

Multi-slide posts

For how-tos, before-and-afters or menus. The slides flow into each other visually, so people keep swiping.

Profile

Cover images and profile picture

Banners for Facebook and LinkedIn, plus a profile picture that's still recognisable as a small circle.

Tool

Easy to edit yourself

You get the templates in a tool you can use without any design skills, such as Canva. Fixed elements are locked so the layout holds.

Ground rules

A one-page rulebook

Which colour for what, how much text, which images. That way, your team can post in the same style too.

Is it right for you?

When a template set pays off.

Worth it if you post regularly and lose time on design every single time.
Worth it if several people on your team post and the feed still needs to look consistent.
Worth it after a rebrand, so your new look comes through on social media too.
Probably not if you rarely post. Then a few one-off graphics for specific occasions will do.
Probably not if you don't have a clear visual identity yet. In that case, we'll start by defining your logo, colours and fonts.

Pricing

What a template set costs.

The price depends on how many templates and platforms you need. A set for Instagram is quicker to make than one for four channels. You'll get a quote up front.

Template set: Fixed quote after the initial call
One-off graphics: based on effort, quote up front
More templates: can be added at any time
Extra work: CHF 90 per hour by agreement

Request a quote

Process

How your template set comes together.

01
Channels and post types
We look at which platforms you're active on and which kinds of posts you need regularly.
02
Design with real content
We design the templates in your look and show them to you with real examples instead of placeholder text.
03
Set-up
Once approved, we set up the templates in the tool of your choice and lock the elements that should stay fixed.
04
Walkthrough
In a short walkthrough, we show you how to swap text and images and create new posts.

Questions

Questions about social media graphics.

What size are Instagram posts?

For feed posts, 4:5 portrait at 1080 x 1350 pixels works well. Stories and Reels are 9:16 at 1080 x 1920 pixels. Now that Instagram shows the profile grid in portrait, important content should sit in the centre of the image so it isn't cropped in the grid.

Do I need separate graphics for each platform?

Usually, yes, or at least adapted formats. Instagram, Facebook and LinkedIn show images in different aspect ratios. That's why a good template set includes the right sizes for each type of post. The content stays the same, only the crop changes.

Can I edit social media templates myself?

Yes, that's what they're made for. You swap the text and image, while colours, fonts and layout stay fixed. The templates live in a simple tool, and we show you the key steps. You don't need any design skills.

How many social media templates do I need?

As many as you have different types of post. Four to six is often enough, for example for offer, announcement, team, event and story. More templates give you more variety, but also more decisions when you post.

Why do my graphics look blurry on Instagram?

Usually because of the wrong size or heavy compression. Instagram scales down and compresses images when you upload them. If you export at the recommended dimensions, such as 1080 x 1350 pixels for a post, and use PNG when there's a lot of text, the graphic stays sharper.

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