What really matters at the start.

At the beginning, a lot is still open: the offer, the target audience, sometimes even the name. Even so, you need a presence that gets you taken seriously. For your first conversations with customers, your pitch to investors, your application to a support programme.

So we start small and solid. A logo with a few clear variants. Two or three colours and one typeface. A one-pager that explains what you do, who it's for and how to reach you. A one-pager is often online within one to two weeks. That's enough to get started and doesn't tie you to something you'll have to rebuild in a year.

As your start-up grows, your presence grows with it. The one-pager becomes a website with subpages, the logo becomes a full corporate design. Because everything builds on one system, you never start from scratch. That's also how we built our own brand.

Terms from the glossary

Domain Corporate design CMS (content management system)

What it takes

What a start-up's presence needs.

Brand

Logo and core system

A wordmark or symbol, plus colours and a typeface. Enough to look consistent without investing months.

Web

A one-pager to start

What you do, who it's for, why you, and how to reach you. Quick to get online and easy to expand later.

Pitch

A pitch deck in your own look

A presentation template in your brand's style, so content and look belong together.

Product

Renderings before launch

If you have a physical product, 3D renderings show it before the first batch is even produced.

Growth

A system that grows with you

WordPress instead of a website builder, so new pages, languages or a blog can be added later without moving.

Basics

Domain and hosting

Your own .ch domain and hosting in Switzerland, so everything runs properly from day one.

Related services

How we support start-ups.

Service

Logo design

A logo with variants for light, dark and small sizes that works on your website, pitch deck and business card.

One-pager

The quick way onto the web: one page, everything important, easy to expand later.

3D visualisation

Product renderings for crowdfunding, pitches and your shop, before your product even exists.

Prototypes

A physical sample for testing, pitching and first conversations with retailers.

An example from the founding phase.

Take a young start-up from the Lucerne area developing its own water bottle. The product only exists as a sketch so far, but the crowdfunding campaign is due to launch soon. First would come the logo, colours and a one-pager with a sign-up for updates. In parallel, a 3D model of the bottle would be built and rendered, in several colours and in a lakeside scene. The same model would produce a 3D-printed sample for the pitch. After the campaign, the one-pager would be expanded into a website with subpages, without reinventing the brand.

Questions

Questions from start-ups.

How much do a logo and website cost for a start-up?

As a guide, Swiss agencies' price comparisons put a logo from a Swiss freelancer at around CHF 400 to 1,500 and a one-pager at around CHF 700 to 3,500. On top of that comes the .ch domain at around CHF 11 to 15 a year. With us, hosting, updates and backups start at CHF 30 a month. For the logo and website, you get a fixed quote after the initial call.

Is a one-pager enough for a start-up?

To start with, often yes. A one-pager explains your offer, shows who's behind it and leads to contact. Once you have several services, products or target groups, a website with subpages is worth it. Because we build with WordPress, the one-pager can be expanded later.

Make your own logo or have it designed?

Doing it yourself is quick and cheap. But it often lacks variants for small sizes, dark backgrounds or print. A designed logo comes with those variants and clear rules. That saves work later on, when your website, business card and pitch deck come along.

Website builder or WordPress for your first website?

A website builder gets you started quickly but ties you to the provider. According to W3Techs (October 2026), WordPress runs 39.6% of all websites. You can switch hosts and extend the site freely. For a start-up that wants to grow, that's usually the more flexible choice. You can read the full comparison in our guide to WordPress or a website builder.

Guides

Launch fast, grow cleanly.