In Switzerland, a logo from a freelancer usually costs CHF 400 to 1,500, and from a small to medium-sized agency CHF 1,500 to 4,000. For most small businesses, a budget of around CHF 500 to 2,500 is realistic. The difference comes down to the groundwork, the number of concepts and revision rounds, and which files and rights you get at the end.
Prices by provider
What a logo costs depends mainly on who designs it and how much work happens before the first draft. Swiss agencies give these guide prices in their price comparisons (Specialpage, May 2026):
| Provider | Guide price |
|---|---|
| AI logo generator | CHF 0 to 80 |
| Freelancers abroad, e.g. via platforms | CHF 50 to 300 |
| Swiss freelancer | CHF 400 to 1,500 |
| Small to medium-sized agency | CHF 1,500 to 4,000 |
| Large advertising or branding agency | CHF 5,000 to 20,000 and more |
Other Swiss providers come up with similar figures. Brackmedia puts a single logo without a wider brand system at usually CHF 500 to 2,000. Studio Alchemy reckons on CHF 2,000 to 8,000 for logo design. At the top end of that range is a logo built on an analysis of positioning, target audience and competitors.
What drives the price
- Groundwork: Before the first draft, does anyone work out what your company stands for, who your customers are and how your competitors present themselves? According to Brackmedia, this strategic work drives the price more than the logo itself.
- Concepts and revisions: Reputable designers usually show two to three directions and allow for two to three rounds of revisions.
- Experience: Designers who have created lots of brands work more purposefully and charge more.
- Scope: A mark on its own is quite different from a logo with variants, colours, fonts and rules for every use.
- Usage rights: Do you get all the rights or just a licence to use it? Cheap offers often don't transfer them in full.
You can see how we go about it on our Logo design page. If you need more than a mark, a full corporate design is the next step.
What a good logo package should include
Before you commission anyone, ask what you'll actually have at the end. A complete package includes these parts:
| Component | What it's for |
|---|---|
| Variants | Main logo, black-and-white version, colour variants and a small version, e.g. as a favicon for the browser tab |
| SVG | Vector file, sharp at any size, for your website and signage |
| Vector format for print shops and design software | |
| PNG with transparent background | For Office, email signatures and social media |
| Colour codes | HEX for screen, CMYK for print, Pantone on request |
| Rules | Minimum size and clear space, so the logo works well everywhere |
| Usage rights | A written record of which rights you get |
Without a vector file you'll soon hit limits, for example with vehicle lettering or a large banner. A pixel-based file goes blurry when you enlarge it. Our glossary entry on CMYK explains why print needs its own colour values.
Cheap logos and contest platforms
A logo from a generator, or one bought from abroad for a few francs, can be enough for a hobby or a first test. For a business that wants to use its mark for years, there are a few risks:
- Rights: According to Specialpage, cheap platforms abroad usually don't transfer the copyright in full. Brackmedia points out that with platform offers, questions about usage and exclusivity are often left open.
- Similarity: Generators and templates assemble logos from symbols and fonts that are available to others too. So your mark may end up looking very similar to someone else's.
- Contests: On contest platforms, several people submit designs based on a written brief. As a rule, only the design you choose gets paid. Check especially carefully which rights you end up with.
- Files: If vector files and colour values are missing, you'll pay later for the extra work.
Brackmedia puts online logo makers and platform offers at around CHF 300 to 800 and sees them as a quick stopgap. So a cheap logo isn't automatically a bad one. What matters is that you get the files and rights you'll need for the next few years.
Protecting your logo as a trade mark
In Switzerland, trade mark protection comes from registering your mark in the trade mark register at the Swiss Federal Institute of Intellectual Property (IPI). The mark is protected for the goods and services you list in your application. Protection lasts ten years and can be renewed as often as you like.
Worth knowing: when you apply, the IPI doesn't check whether your trade mark infringes anyone else's rights. That's why it recommends searching for similar trade marks before applying, either yourself or with a specialist. According to the IPI, conflicts can arise not just with older trade marks but also with company names and domains. You can search registered Swiss trade marks yourself in the Swissreg database. Current fees and the procedure are on ige.ch.
Sort out the trade mark question before you print business cards and order signs. Changing after printing costs time and money. Our guide to rebranding covers when a whole new look is worth it.
Sources
- Specialpage: Logo design costs in Switzerland (May 2026)
- Brackmedia: Hiring a branding agency, costs and benefits at a glance
- Alchemy: What branding really costs in Switzerland (2026)
- IPI: Trade mark protection at a glance
- IPI: Risk of conflict and trade mark searches
FAQ
How much does a logo from a freelancer cost?
Swiss freelancers usually charge CHF 400 to 1,500. Check how many concepts and rounds of revisions are included and whether you get all the files and rights.
Which file formats do I need for my logo?
At least SVG and PDF as vector files, plus a PNG with a transparent background. Add the colour codes for screen and print. Without a vector file, large applications get tricky.
Do I own the rights to my logo?
Not automatically. Get written confirmation of which rights are transferred. With very cheap platform offers, they often aren't transferred in full.
Do I have to register my logo with the IPI?
It isn't mandatory. But in Switzerland, trade mark protection only exists once your mark is registered. Protection lasts ten years and can be renewed. Check beforehand whether similar trade marks already exist.
Get your logo designed.
In a free initial call, we work out what your logo needs to do. Then you get a fixed quote, with all file formats and two rounds of revisions included.