Corporate design and brand guide: a brand that looks the same everywhere.
Logo, colours, fonts, imagery and templates as one system. Documented in a brand guide that your print shop, sign maker and new staff can all work with.
More than a logo.
Corporate design is the consistent visual identity of a company. Besides the logo, it covers the colours, fonts, grid, imagery and templates for everyday use. Only when these parts work together does a company look the same on its website, in the letterbox and at a trade fair stand.
The brand guide documents the system. It answers the questions that would otherwise come up every single time: which blue, exactly? Which font in Word? Can the logo go on a photo? That way no agency, print shop or new team member has to guess. To see what a system like this looks like, take a look at our own design system for STACKD.
A corporate design is especially useful when several companies or products belong together. For advisorii, passporter and allbankaccount we built a brand family: the same typeface, the same construction of the marks, each with its own colour. Whether you need a whole new look or a refresh will do is covered in our rebranding guide.
What goes into your corporate design.
Colour palette with roles
Primary, accent and neutral colours, each with a clear job. With HEX and RGB values for screens, CMYK and Pantone for print.
Typography
Fonts for headings and body text, with sizes and spacing. Plus a fallback font for Word and PowerPoint in case your brand font isn't available there.
Layout system
A grid and fixed spacing, so your website, print materials and presentations all share the same structure.
Imagery
Which photos fit and which don't: light, framing, colour and subjects, explained with examples.
For everyday use
Letterhead, quote, email signature, presentation and social media templates. Ready to use straight away.
Brand guide as a PDF
Everything on a few easy-to-read pages. Ready to pass on to anyone who designs, prints or makes signage for you.
When a corporate design pays off.
- Worth it if your brand looks different from one channel to the next and customers don't recognise you straight away.
- Worth it if several people or suppliers design for you and have to check with you every time.
- Worth it if you're growing, opening a new location or running several brands under one roof.
- Probably not if you're just starting out and only need a logo and a business card. The guide can grow later.
- Probably not if your positioning is about to change. In that case we sort out the direction first, then the design.
What a corporate design costs.
In price comparisons, Swiss agencies put a rebranding refresh in Switzerland at around CHF 2,000 to 8,000, as a rough guide. The price mainly depends on the scope and the number of templates. You get a fixed quote after the initial call.
- Corporate design with brand guide
- Fixed quote after the initial call
- Templates
- by number, quote in advance
- Brand family
- depending on scope
- Rollout across all channels
- separately or as a package
How your corporate design comes together.
- 01
Gather everything
We collect everything that already exists: logo, print materials, website, signs, vehicles. What stays, what goes?
- 02
Moodboard and direction
Colours, fonts and imagery as a moodboard. You decide which direction we take forward.
- 03
System and templates
We work out the system, test it on real applications such as quotes and the website, and design the templates.
- 04
Brand guide and rollout
Everything is documented in the brand guide. If you like, we present it to your team and hand over the templates.
Questions about corporate design.
What's the difference between corporate design and corporate identity?
Corporate identity is how a company sees itself as a whole: values, behaviour, language and appearance. Corporate design is the visible part of that, meaning logo, colours, fonts, imagery and layout. A good corporate design makes the identity visible at a glance.
Do I need a corporate design as a small business?
A lean version is almost always worth it. Just two defined colours, one font and clear logo rules are enough to make your website, quotes and vehicle lettering match. The effort is manageable, and the guide can grow with your company.
What's the difference between a brand guide and a style guide?
In practice, both terms often mean the same thing: a document with the rules for how your brand looks. Sometimes a style guide only covers the design, while a brand guide also includes tone of voice, values and copy examples. What matters more than the name is that the document actually gets used day to day.
How do I roll out a new corporate design in my team?
With ready-made templates rather than just rules. Anyone who gets a quote template and an email signature in the new look will use the brand automatically. A short introduction for the team and one go-to person for questions also help. Old templates should disappear on a set date.
What format do I get the brand guide in?
As a PDF you can pass on, plus all logo files, colour values, font details and templates in a tidy folder. If you prefer, the guide can also be built as a simple web page, which is easier to keep up to date.
This could be a fit too.
Logo design
A logo has to work as a tiny profile picture just as well as it does large on the front of a building. We develop your mark from what your company is about and deliver it in every variant and format.
More on logo design OverviewAll about branding
Bringing your logo, colours, fonts and templates into clear shape. Documented in a brand guide.
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