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Industry · Trades

A website that shows what your business can do.

For joiners, painters and decorators, electricians, landscape gardeners and other trade businesses in Lucerne and Central Switzerland. With real photos of your work, a clear service area and a way to get in touch that also works on a phone on the go.

What your customers want to know from your website.

When people look for a tradesperson, they usually have a specific job in mind. A new kitchen, a freshly painted facade, a socket that needs replacing. The search often starts on a phone, with terms like “joiner Kriens” or “painter Lucerne”. Anyone who lands on your website then wants to know three things quickly: whether you do that kind of work, whether you cover their area and how to reach you.

That's what we build your website around. Real photos of your work, a clear overview of your services, your service area and an easy way to send an enquiry. That also includes a complete Google Business Profile. It's free and shows your business in search results and on Google Maps.

How to get found more easily in your region is covered in our guide to local SEO. We build with WordPress, so you can upload new projects yourself after every job. No code, and no waiting for us.

What it takes

What a website for tradespeople needs.

Projects

Photos of real work

Before and after, details, finished rooms. Photos of your own jobs are more convincing than stock images.

Services

One page per service

Kitchens, interior fit-outs, windows. With a separate page for each service, Google can find you for each search on its own.

Region

A clear service area

Lucerne, Kriens, Horw, Emmen or the Seetal. When people see their municipality on the list, they know straight away that you come out to them.

Enquiries

Short, not complicated

A short form with photo upload and a phone number you can tap. People searching on the go don't like typing for long.

Map

Google Maps and Business Profile

Location, workshop opening hours and reviews. Linked to your website and written the same way everywhere.

Trust

Team and business

Who is coming into my home? Photos of the team, the apprentices, the workshop and the vans give the answer.

Relevant services

What we do for trade businesses.

Example

An example from Kriens.

Take a small joinery in Kriens. So far it has an old website with a phone number and a few photos. The new website could have a page each for kitchens, interior fit-outs and repairs, each with photos from real jobs. A map would show the service area, from Lucerne out to the Seetal. In the enquiry form, customers could upload photos of the current state, so the joinery can get an idea of the job in advance. After every finished job, the team uploads two or three new photos. That way the projects page keeps growing, without anyone having to write code.

Questions

Questions from the trades.

How much does a website for tradespeople cost?

That mainly depends on the number of pages. For an SME website with up to 15 pages, Swiss agencies quote roughly CHF 3,000 to 15,000 in price comparisons. What it comes to for you depends on your service pages, projects and copy. You get a fixed quote after the initial call. Hosting and maintenance start at CHF 30 a month.

As a tradesperson, do I need a website if I have a Google profile?

A Google Business Profile is a good, free place to start. But it offers little room for projects, services and your service area. Your own website belongs to you, shows your work in detail and gets found when people search for individual services. Together, the two are stronger than either one on its own.

How do I get more enquiries through my website?

With clear service pages, real project photos and an easy way to get in touch: a phone number you can tap, a short form, photo upload. Plus a well-maintained Google Business Profile with the same details as your website. There's no guarantee of more enquiries. But these things make it easier for people to contact you.

Can I upload new project photos myself?

Yes. Your website runs on WordPress. You add new projects with photos and a short text yourself. If you don't have the time, we take care of it in the Business or Premium maintenance package.

Contact

Ready? Let's get started.

Tell us in a few sentences what you have in mind. We'll get back to you personally, and the initial consultation is free.

mail@stackd.ch
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