Branding · Logo design

A logo that works on a phone screen and on the side of a van.

A logo has to work as a tiny profile picture just as well as it does big on the front of a building. We develop your mark from what your business is about and deliver it in every version and format.

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Logo · Colours · Type

What a logo has to do.

A logo is the mark people recognise your business by. It appears on your website, on your invoices, on your workwear and as a tiny icon in the browser tab. That's why it needs to be simple enough to stay recognisable at 16 pixels, and distinctive enough not to be mistaken for the competition.

There are three basic types. A wordmark is just the name, set in a designed typeface. A pictorial mark is a symbol that also works on its own. A combination mark brings the two together. For a young business, a wordmark often makes sense because it helps people remember the name. Our own logo is a wordmark with a dot in mint.

Before we start drawing, we ask questions: What does your business stand for? Who are your customers? How do competitors in the region present themselves? The answers shape the directions we explore. If you need colours, typefaces and rules for every use alongside your logo, a corporate design with a brand guide is the next step.

Terms from the glossary

Corporate design CMYK

What's included

What you get with your logo.

Mark

Main logo as a vector

The main version of your logo, cleanly drawn as a vector so it stays sharp at any size.

Versions

Light, dark, landscape, portrait

Versions for light and dark backgrounds, in landscape and portrait format, so the logo fits anywhere.

Small

Brand mark and favicon

A reduced form for profile pictures, app icons and the browser tab, where the full logo would be too fine.

Rules

Clear space and minimum size

How much space the logo needs around it and how small it can go. Summed up briefly on a logo sheet.

Files

Every format

SVG and PNG for web and Office, PDF and EPS for print and signage. In RGB and CMYK, in colour, black and white.

Testing

Tested in use

We show you the logo on a business card, website, social media profile and company vehicle before you sign it off.

Is it right for you?

When a new logo makes sense.

A good fit if you're starting a business and want to look professional from day one.
A good fit if your current logo was only ever a stopgap, for example something you put together yourself or got from an online generator.
A good fit if your logo is no longer legible when small, in one colour or on a dark background.
Less so if your logo is well known and just looks a bit dated. A gentle refresh is often enough.
Less so if you also need new colours, typefaces and templates at the same time. Then a full corporate design makes more sense.

Pricing

What a logo costs.

It depends on whether you need just the mark or also versions, a brand mark and applications. After the initial call, you get a fixed quote with all file formats included.

Logo with versions: Fixed quote after the initial call
Logo refresh: Fixed quote after the initial call
Files: all formats included
Revisions: two rounds included

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Process

How your logo comes together.

01
Questions and briefing
In a conversation, we clarify your values, target group, competitors and where the logo will be used. This becomes a short briefing.
02
Sketches and directions
We sketch lots of ideas and show you two or three directions that really hold up.
03
Refinement
We refine the direction you choose: proportions, lettering, spacing, versions. Two rounds of revisions are included.
04
Final artwork and handover
We draw up the final logo as a vector and deliver all the files together with the logo sheet.

Questions

Questions about logo design.

Which file formats do I need for my logo?

At the very least, a vector file such as SVG or PDF and a PNG with a transparent background. Vector files stay sharp at any size and are needed for print and signage. You use the PNG in Office, your email signature and on social media. On top of that come versions in RGB for screens and in CMYK for print.

Wordmark, pictorial mark or combination mark: which is right for me?

That depends on your name and where the logo will be used. A wordmark works if you want the name to stick and it's easy to read. A pictorial mark is worth it if you need a small symbol, for an app icon or embroidery, say. Many small businesses do well with a combination mark whose symbol also stands on its own.

How many logo designs will I get?

We show you two or three well-thought-out directions instead of twenty quick variations. You see each direction in use, for example on a business card and a website. We then develop the direction you choose together with you, with two rounds of revisions.

What makes a good logo?

A good logo is simple, distinctive and works at any size. It stays recognisable when it's printed in one colour or shown as a small profile picture. And it suits your business rather than following a short-lived trend. It doesn't need effects like gradients or shadows.

Can I create a logo with AI or an online generator?

For a first idea, yes, but for your long-term brand it's risky. Generated logos are often interchangeable, usually don't come as a clean vector file and sometimes look like existing marks. If you want to use your logo for a long time and possibly have it protected, a mark developed specifically for you is the safer choice.

This might also be a good fit.

Branding

Corporate design

Logo, colours, typefaces, imagery and templates as one system. Set out in a brand guide that your print shop, sign makers and new employees can work with too.

More about corporate design Overview