Product photography in Lucerne that shows your products as they really are.
Cut-outs for your shop, details for the product page and styled shots for social media. Photographed and edited consistently, so your whole range fits together.
Good product photos answer questions.
In an online shop, nobody can pick up your product. The photo has to show how big it is, what it's made of and how it looks in everyday use. Unclear or inconsistent images lead to questions or returns. Good product photos answer those questions before anyone asks them.
Whether it's oil from a small producer in the Seetal, jewellery from a studio in the Old Town or accessories from a bike shop: every product gets a fixed set of views. That way all your product pages follow the same structure, and your shop looks calm and trustworthy.
Alongside classic cut-outs on white, we can also create mood shots with props and a matching background. If the product doesn't exist yet, a 3D visualisation can take the place of photos. And if you need it, we can design the bottle, label or packaging too, as part of our product design service.
The product photos we take.
Cut-outs
Your product on pure white or with a transparent background. Consistent in lighting, angle and size across your whole range.
A fixed set of shots
Front, back, side and top, depending on the product. Every product page shows the same views.
Material and finish
Close-ups of the surface, seams, engraving or label. These images show the kind of quality people can't touch online.
Mood shots
The product in use or with matching props. For your home page, social media, flyers and ads.
Showing scale
A shot in someone's hand or next to a familiar object shows how big the product really is.
Ready for shop and print
Compressed for the web and in high resolution for print, in the aspect ratios your shop requires.
When product photography pays off.
- Worth it if you're launching an online shop or the images across your range don't match.
- Worth it if you sell on marketplaces with clear image requirements.
- Worth it if a new product or new packaging is coming onto the market.
- Less so if the product hasn't been manufactured yet. A 3D rendering is the quicker route then.
- Less so for hundreds of items with a very small budget per image. Specialised packshot studios with automated workflows are built for that.
What product photos cost.
The price depends on the number of products and views, and how much editing is involved. Cut-outs in a series cost less per image than individual mood shots. You get a quote up front.
- Product photos
- Fixed quote after the initial call
- Cut-outs
- per image or as a series
- Mood shots
- based on effort, quote up front
- Usage
- Rights for shop, social media and print set out in the quote
How your product photos come together.
- 01
Shot list
For each product, we define the views, formats and backgrounds, and clarify where the images will be used.
- 02
Preparing the products
You provide clean samples without scratches or dust. Labels and packaging should be the current version.
- 03
The shoot
We photograph all the products with the same lighting and the same angles. The mood shots come afterwards.
- 04
Editing and delivery
Cutting out, matching colours, removing dust. Then you get all the images, clearly named and in the sizes you need.
Questions about product photography.
What is a cut-out?
A cut-out is a product photo where the background has been removed or replaced with pure white. That leaves only the product in the picture. Cut-outs are standard in online shops because they look calm and can be used consistently on every page.
Which background is right for product photos in an online shop?
For the main images, usually pure white. Some marketplaces require it, Amazon for example for the main image. Detail and mood shots can be more colourful, as long as the images suit the brand. What matters is that all the products are shot the same way.
How many images does a product need in an online shop?
Several, so that the most important questions are answered. A proven set is a main image, further views, one detail and one shot in use or with a size comparison. Products that need explaining get more details, simple ones need fewer.
Product photo or 3D rendering: which is better?
That depends on how far along the product is. If it already exists, a photo is usually quicker and shows the real material. If there are only sketches or dimensions, a rendering is the answer, for crowdfunding or pre-sales, for example. Lots of colour variants are often easier to show as renderings, too.
Can I take product photos myself with my phone?
For social media and quick updates, yes. For your shop, it gets tricky when lots of products need to look consistent. The same lighting, the same angles and clean cut-outs take equipment and practice. A good split: main images done professionally, everyday shots done yourself.
This might also be a good fit.
Business portraits
Portraits where you come across as relaxed and capable. We photograph you and your team at your premises or outdoors in Lucerne, in a style that suits your brand.
More about business portraits OverviewAll about photography
Team, products and spaces. Images that suit your brand and work on your website, on social media and in print.
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Tell us in a few sentences what you have in mind. We'll get back to you personally, and the initial consultation is free.
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