Flyers and posters that work at a glance.
For events, openings, promotions and clubs. We get your message across in a nutshell and deliver files your print shop can work with straight away.
A few seconds for your message.
A poster at Lucerne station or a flyer on a café counter doesn't get much time. People walking past decide in a moment whether to stop. That's why every piece of print needs one clear main message, a strong image and a pointer to what to do next.
Flyers and posters work differently. A flyer gets picked up and can carry more detail: programme, prices, directions. A poster is seen from a distance and needs a few large elements. We design both so they belong together, for a concert, a shop opening in the Neustadt or a local club's evening event, for example.
So nothing goes wrong at the printer's, we prepare the files to the print shop's specifications: in CMYK, with bleed and at the right resolution. A Weltformat poster follows different rules from an A6 flyer. If you like, we'll design the digital version for your profile at the same time, as a social media graphic.
What we design for you.
A6, A5 and DL
Handy formats for counters, letterboxes and display racks. DL is slim and fits a standard envelope.
Folded leaflets
When you need more content: a leaflet with a roll fold or zigzag fold for your offer, prices and contact details.
A3 to A0
For shop windows, noticeboards, clubhouses and trade fair stands. Designed for the distance it will be read from.
Weltformat F4
For public poster sites in the Swiss Weltformat of 89.5 x 128 cm, to the poster company's specifications.
One look for every format
Flyer, poster, print ad and social media version from one design. That way your event is recognisable everywhere.
Photos and illustration
We work with your images, plan a photo shoot or design with typography and shapes.
When flyers and posters make sense.
- A good fit if you are promoting an event with a date, such as a concert, an opening or an open day.
- A good fit if your customers are out and about locally: in the neighbourhood, in the shop, at the trade fair.
- A good fit if you want to make a promotion or offer visible for a short time.
- Probably not, if your target audience is widely spread out and mostly searches online. Then a good website will do more for you.
- Probably not as the only measure for a big event. Posters work better together with online channels.
What flyers and posters cost.
The price of the design depends on the format, the scope and how many adaptations you need. The printing costs come from the print shop. You get a quote for both before we start.
- Flyer
- Fixed quote after the initial call
- Poster
- Fixed quote after the initial call
- Additional formats
- per adaptation, quote in advance
- Printing
- depending on run and paper, quote from the print shop
How your flyer or poster comes together.
- 01
Pin down the message
What should stick? We set the main message, format, print run and deadline.
- 02
Draft at full size
You see the draft the way it will look in real life. We also check posters from a distance and scaled down.
- 03
Adapt the formats
Once you approve the draft, we create the other formats from it, such as flyer, poster and social media version.
- 04
Print files and printing
We prepare the print files to the print shop's specifications and, if you like, organise printing and delivery in time for your deadline.
Questions about flyers and posters.
What flyer formats are there?
The common ones are A6 (105 x 148 mm), A5 (148 x 210 mm) and DL (99 x 210 mm). A6 works well on counters and in bags, A5 has room for a programme or prices. DL is slim and fits a standard envelope. For more content, a folded leaflet is a good choice.
What is the Weltformat?
The Weltformat, also called F4, is the classic Swiss poster format for outdoor advertising. It measures 89.5 x 128 cm. You'll find poster sites in this format at railway stations, along roads and in pedestrian zones. The exact print specifications come from the company that runs the poster site.
How much text belongs on a flyer?
A headline, two or three key points and the facts such as date, venue and contact are usually enough. Everything else can go on your website, linked with a QR code or a short web address. A crowded flyer gets read less often than a clear one.
What's the difference between a flyer and a folded leaflet?
A flyer is a single sheet, printed on one or both sides. A folded leaflet is folded and so has several panels, six with a roll fold, for example. Flyers suit short messages, folded leaflets suit offers, price lists or programmes with more content.
How far ahead do I need to order a poster for an event?
Plan backwards from the date the poster goes up. Design, revisions and printing usually take a few weeks in total. Public poster sites also need to be booked early with the poster company. The sooner the brief is ready, the more time there is for feedback.
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Flyers, business cards, posters and social media graphics. Print-ready and in line with your brand.
To the overviewReady? Let's get started.
Tell us in a few sentences what you have in mind. We'll get back to you personally, and the initial consultation is free.
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