A bottle people recognise on the shelf.
We design labels for wine, beer, syrup, oil, spirits or cosmetics. For standard bottles or a custom shape. With a clear hierarchy, room for the mandatory information and print files your print shop can work with straight away.
What a good label needs to do.
On the shelf, the first glance decides. In that moment it has to be clear what is in the bottle, which brand it belongs to and why it is different from the one next to it. At the same time, the label has to carry the mandatory information, fit on a curved surface and hold up in the fridge or an ice bucket.
We bring all of that together. First we look at the product, the price level and where it will be sold: farm shop, drinks retailer, online shop or restaurants and bars. Then we choose the bottle with you and design the label so that brand and information don't work against each other. The whole process is described in our guide to bottle and label design.
For food and drinks, the Federal Food Safety and Veterinary Office (FSVO) lists, among other things, the product name, ingredients, highlighted allergens, best-before or use-by date, country of production, name and address, and nutritional values. We plan the space for this from the start. The legal check stays with you, as we don't give legal advice.
What goes into your label.
Brand, variety, information
What gets read first and what comes after. That way people can spot your variety on the shelf, even from a distance.
Shape and format
We measure the label area on your bottle and plan the front, back and neck labels.
Variants as a system
Several varieties or vintages on one shared foundation. The colour or illustration changes, the layout stays the same.
Room for mandatory information
Ingredients, allergens, nutritional values, shelf life, name and address. Set so it's easy to read, without overloading the front.
Foil, embossing, varnish
Shine with foil, relief with embossing, tactile accents with varnish or screen printing. Used where it counts, so it's worth the money.
Print-ready
PDF in CMYK with bleed, embedded fonts and separate layers for the die line and finishing.
Who this is for.
- A good fit if you are launching your own drink, oil, syrup or cosmetic product.
- A good fit if your current label gets lost on the shelf or no longer suits your brand.
- A good fit if you have several varieties and need a system that grows with each new one.
- Probably not, if all you need is a legal check of your label. That is a job for specialist bodies and the cantonal authorities.
- Probably not, if the labels need to be in the shop within a few days. Design, proofing and printing all take time.
What label design costs.
A label for a standard bottle is quicker to make than a range with many varieties. Printing depends on the run, the material and the finishing. You get a fixed quote up front.
- Label for one variety
- Fixed quote after the initial call
- More varieties in the system
- depending on number, quote in advance
- Revisions
- two rounds included
- Printing
- quote from the print shop, organised by us if you like
How your label comes together.
- 01
Briefing
Product, bottle, varieties, print run and where it will be sold. You send us the mandatory information as text, plus your logo.
- 02
Draft
One or two directions, placed straight onto the bottle. You see how the label will look on the shelf.
- 03
Refinement
We refine the chosen direction, set all the information and plan the finishing. Two rounds of revisions are included.
- 04
Print files
A print-ready PDF for the label printer. If you like, we organise the printing for you.
Questions about bottles and labels.
Which printing method suits small label runs?
For small runs and lots of varieties, digital printing is usually the right choice. It needs no printing plates, so even short runs and variants are worth it. For larger quantities, flexographic printing becomes interesting.
What do I need for the briefing on my label?
The bottle or its dimensions, your logo, the product name, all the mandatory information as text and a rough idea of the print run and budget. If you have examples you like, bring them along. Anything still missing, we sort out together in our conversation.
Do you check the mandatory information on my label?
No, we don't do legal checks. We set the information you give us so it's easy to read and plan enough space for it. Whether a label is legally correct is something to clarify with a specialist body or the cantonal food inspectorate.
Which finishes are worth it for wine labels?
That depends on the price level. Foil for shine and embossing for relief look premium and you can feel them. Often one finish in the right place is enough, on the logo for example. Too many effects make the label look busy and the printing more expensive.
Can I cover several varieties with one label design?
Yes. We build a system with the same layout, where things like the colour, illustration or name change for each variety. That way the brand is instantly recognisable, and new varieties are quick to add.
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Read more Product design · 8 minHow is a bottle design with a label created?
From briefing to shelf: how a bottle design comes together, which printing methods there are, what has to go on a food label and where 3D printing helps.
Read moreReady? Let's get started.
Tell us in a few sentences what you have in mind. We'll get back to you personally, and the initial consultation is free.
Free initial consultation · No obligation
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