A website relaunch where nothing gets lost.
Is your website outdated, slow or stuck on a website builder? We rebuild it, move your content and domain across and redirect your old addresses properly.
What really matters in a relaunch.
A relaunch is more than a new design. Behind an existing website there are addresses Google knows, links from other sites and visitors with bookmarks. If you simply delete everything and rebuild, that's exactly what you lose. So the plan for the move matters just as much as the design.
Typical reasons: the site dates from before the smartphone era. The website runs on a builder like Wix or Jimdo that no longer does the job. Or the old host is causing problems. With Blauschild, the old website couldn't even be reached any more. We rebuilt it and moved it to our hosting in Switzerland.
At the heart of every relaunch is a list of all the old addresses. For each one, we pick the right new page and set up a 301 redirect. That way visitors and Google end up where the content now lives. If you're switching from a website builder, our guide to WordPress or a website builder will help you decide.
What goes into your relaunch.
Audit of the old site
We record every page, image, document and form on the old website. What's good stays. What nobody needs goes.
A 301 for every old address
Every old address points to the right new page with a 301 redirect. That's how Google knows the content has moved.
Moving from Wix, Jimdo and the like
Website builders rarely let you export the whole site. We take over the text and images and rebuild the structure in WordPress.
Domain transfer
With the auth code from your current provider, we transfer the domain. We time it so the site stays reachable.
Mailboxes included in the plan
If your email runs through the domain, we plan the move of your mailboxes too. Otherwise emails stop arriving after the switch.
Testing after go-live
After launch, we test redirects, forms and loading speed and submit the new sitemap in Google Search Console.
When a relaunch is worth it.
- Worth it if your website works badly on mobile or loads noticeably slowly.
- Worth it if you're hitting the limits of your website builder, for example with SEO, design or ongoing costs.
- Worth it if your online presence no longer fits the company after a rebrand.
- Probably not if it's just the text or images that are out of date. A content refresh is often enough.
- Probably not if the site runs well technically and gets found. Then we make targeted improvements instead of rebuilding.
What a relaunch costs.
A relaunch costs about the same as a new website, plus the move. How much work that is depends on the number of old pages and the system you're on now. You get a fixed quote up front.
- Relaunch
- Fixed quote after the initial call
- Redirects and move
- Included in the quote
- Domain
- billed separately
- Afterwards
- Maintenance from CHF 30 a month
How your relaunch works.
- 01
Taking stock
We back up the old website, list every address and look at which pages bring in visits and enquiries today.
- 02
New structure
We plan the new sitemap and match every old address to a new page. That gives us the list of redirects.
- 03
Rebuild behind the scenes
Design and build in WordPress on a staging site. The old website stays online until everything is ready.
- 04
Switch over and monitor
Transfer the domain, activate the redirects, test everything. Then we keep an eye on things for a few weeks to make sure Google picks up the new pages properly.
Questions about website relaunches.
Will I lose my Google rankings with a relaunch?
The risk is small if the move is planned properly. What matters is that every old address points to the right new page with a 301 redirect and that important content is kept. Brief fluctuations after the switch are normal. There's never a guarantee for rankings, even without a relaunch.
What is a 301 redirect?
A 301 redirect tells browsers and Google that a page has moved permanently to a new address. Anyone who opens the old address automatically lands on the new one. That's how Google recognises the move and, over time, shows the new address in search results.
Can I switch from Wix to WordPress?
Yes. Wix doesn't offer an export of the whole website, though. So the text and images are carried over and the pages are rebuilt in WordPress. You can usually take the domain with you. Here too, redirects from the old addresses are important.
Will my website be offline during the relaunch?
No, not if the switch is well prepared. The new website is built on a staging site while the old one keeps running. We only switch over once everything is ready. With a domain transfer, it can take a few hours for the change to reach everywhere.
What happens to my email when the domain moves?
Your email keeps working if the move is planned properly. What matters is that the domain's mail records, known as MX records, are correct at the new provider and the mailboxes have been moved beforehand. Otherwise emails won't arrive during the changeover.
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